BOX
Strategy Toolbox
Temps suggéré
90 minutes – à 3 semaines pour l’étude
Niveau de Difficulté
Expert
Matériels Nécessaires
Participants
What is it?
The set of potential market opportunities that you can address with your core resources and capabilities. These can be varied options, related to different types of applications for different types of customers.
Why is it important?
Market opportunities can vastly differ in their attractiveness. A varied set of market opportunities is an asset in and of itself, as it increases your chances of focusing on the most promising option. It also provides the basis for a Plan B, if required, and for un-locking new growth opportunities over time. ‘Look before you leap’ is therefore the first step for making a smart market choice.
How is it done?
To uncover valuable market opportunities, start with assessing the generic functionalities of your core technology, to understand what other applications you can do with them for different types of
Source : WhereToPlay.co
The Customer Journey is a tool to help you get insight into, track, and discuss how a customer experiences a problem you are trying to solve. How does this problem or opportunity show up in their lives? How do they experience it? How do they interact with you?
Trends & Technology Timeline 2010 – 2050 BOXStrategy
Because market opportunities can vastly differ in their attractiveness, you need to understand their characteristics. The Attractiveness Map allows you to visually depict the evaluation of your market opportunities, so you can better grasp their upsides and downsides, and compare them with each other.
Business Model Innovation & Proposition de Valeur Centrée Client
